Nike introduces a new tonal iteration of the Air Huarache sneaker model for the season that celebrates the Miami Hurricane football team. The imprint has been highlighting a range of American Universities and the latest to hit the spotlight is the University of Miami.
The iconic tones true to the team are seen detailing the sneaker with a black neoprene making up the base foundation. It is then detailed with white leather at the panels to bring a touch of brightness -- this marks the medial side and the mudguards. Silk green is seen across the tongues of the shoe, the heel counters, and the lower side of the laces before orange marks the plastic cages for a bright finish.
Football Team-Themed Tonal Sneakers
Nike Launches a Miami Hurricane Tonal Air Huarache
Trend Themes
1. University-themed Sneakers - Creating University or college-inspired sneakers can become a recurring trend particularly in celebratory seasons.
2. Tonal Sneakers - Tonal versions of popular sneakers could continue as a trend in different designs and colours that could cater to varying styles and preferences.
3. Team-themed Fashion - Designing different fashion items inspired by sports teams, universities or colleges can become a trend to cater to specific audiences.
Industry Implications
1. Fashion Industry - The Fashion industry can get inspired to create different designs of team or university-inspired sneakers and fashion items.
2. Sports Industry - Athletic/ Sports teams could collaborate with sneaker and fashion companies to create team/ university-inspired items that match their branding and color schemes.
3. Marketing Industry - Marketing agencies could leverage team-inspired fashion trends as a way to create brand awareness and generate interest in target markets.