Margaret Howell introduces the new MHL by Margaret Howell collection for the Spring/Summer 2021 season. The new campaign is shot by photographer Theo Sion. The models of the new campaign is mostly street cast and is done in black and white to display the minimal looks.
The setting is set at the brand's offices in London and offers understated pieces that are versatile and sleek. The silhouettes include sweaters, chore coats, cardigans, collarless shirts, heavy twill pants, and much more. A notable piece to join the seasonal capsule is the Miner's jacket that is paired with a series of poplin tops, jersey tees, and dresses made from cotton canvas materials. The London-based fashion label launches the pieces online at the Margaret Howell website.
Workwear-Influenced Refined Fashion
The SS21 Pieces From MHL by Margaret Howell are Understated
Trend Themes
1. Workwear-influenced Refined Fashion - The trend of workwear-inspired fashion pieces offers an opportunity to create functional yet stylish clothing for professionals.
2. Minimalism in Fashion - The trend towards minimalistic clothing offers opportunities to innovate in the areas of versatile, adaptable and comfortable clothing.
3. Sustainability in Fashion - Sustainability has become an essential element in the fashion industry, creating opportunities for eco-friendly materials, supply-chain sustainability, and ethical labor practices.
Industry Implications
1. Fashion Design and Manufacturing - The fashion industry has the opportunity to create high-quality, eco-friendly and sustainable clothing, using materials and processes that are ethical and environmentally conscious.
2. Retail and E-commerce - Retailers and e-commerce platforms have the opportunity to showcase and sell fashionable clothing and accessories that are functional, minimalistic, and eco-friendly.
3. Photography and Advertising - The trend towards minimalistic clothing and workwear-inspired fashion creates opportunities for photographers and advertising agencies to showcase the simplicity and elegance of these pieces in their campaigns.