BJ's Restaurant has revealed a new Mexican-style summer lager called CureVeza. CureVeza features hints of lime and salt, made to be enjoyed on a warm summer day. Furthermore, the summer lager will be arriving during Cinco de Mayo celebrations. It is inspired by Mexican-style lagers that pair well with dishes from BJ's Restaurant, such as Avocado Egg Rolls, Loaded Nachos, Shrimp Tacos, and more.
The new seasonal craft beer is launched to raise money for supporting The National Multiple Sclerosis Society, building awareness, and helping nearly one million Americans. Furthermore, 25 cents of every pint brewed and sold will be donated to the non-profit organization.
Senior Vice President of Brewery Operations at BJ's Restaurant & Brewhouse Alex Puchner spoke about the cause, saying: "We support this cause passionately at BJ's, and it was a natural next step in our partnership to make a donation for every CureVeza™ pint brewed to support our community and foster scientific research for a cure."
Mexican-Style Summer Lagers
BJ's Restaurant Unveils a New Mexican-Style Lager for the Summer
Trend Themes
1. Mexican-style Summer Lagers - The trend of Mexican-style summer lagers is a disruptive innovation opportunity for the craft beer industry to experiment with unique flavor combinations.
2. Charitable Beer Sales - The trend of donating a portion of beer sales to non-profit organizations is a disruptive innovation opportunity for the restaurant industry to connect with their customers and support causes they care about.
3. Seasonal Craft Beers - The trend of releasing seasonal craft beers is a disruptive innovation opportunity for the brewing industry to create excitement and anticipation among beer enthusiasts with limited edition flavors.
Industry Implications
1. Craft Beer - The craft beer industry can take advantage of the trend of Mexican-style summer lagers and seasonal craft beers.
2. Restaurant - The restaurant industry can take advantage of the trend of Mexican-style summer lagers and charitable beer sales to boost sales and support a cause.
3. Non-profit - The non-profit industry can take advantage of charitable beer sales to raise awareness and funding for various causes.