Mexico-based design agency 'TORO PINTO' created the intricate labels decorated with Mexican icons for Santasabia's mezcal. Each bottle is dressed in a white label that looks as though it has been crumpled up and flattened out.
All of the alcohol labels are then adorned with a large yellow circle that contains the brand's name. There are also a variety of hand-drawn Mexican icons that resemble ancient artifacts. While some of the icons are nature-inspired such as the sun and moon, others are physical objects. For example, there are hands, keys and compasses as well.
The entire label is scattered with these icons that look like they were drawn with pencil. There are also additional splashes of pink and blue pastel colors throughout the label to bring a playful approach and appeal to consumers.
Artifact Alcohol Labels
The Aprendiz Mezcal Bottle is Labeled with Mexican Icons of Suns & Moons
Trend Themes
1. Hand-drawn Alcohol Labels - Design agencies can leverage hand-drawn designs as a way to stand out in the saturated alcohol industry.
2. Playful Alcohol Label Design - Creating alcohol labels with pastel colors and a playful approach can capture the attention of younger, modern consumers.
3. Art-inspired Alcohol Labeling - Incorporating art and ancient artifacts into alcohol labeling can provide a unique, culturally rich experience for consumers.
Industry Implications
1. Alcohol - The alcohol industry can explore new labeling design options to differentiate their products and appeal to younger, modern consumers.
2. Packaging and Labeling - The packaging and labeling industry can partner with alcohol companies to provide unique, creative label designs that stand out on store shelves.
3. Design and Branding - Design and branding agencies can specialize in creating unique and art-inspired label designs for alcohol companies to set them apart from competitors.