Consumers can enjoy enjoy the taste of oven-fresh Danish pastries in the comfort of their own homes with the new Mette Munk line. Launched by ARYZTA, the new lineup of freezer-to-oven pastries is the closest North Americans can get to an authentic Danish pastry, without visiting Denmark.
The new Mette Munk pastries are scratch-made at the brand's bakery in Odense, Denmark. Each pastry is made from real fruit, real Bourbon vanilla, free-range eggs, sustainable palm oil, and pure maple syrup, so consumers can feel good about the ingredients used. The pastries also come in a wide variety of flavors, to give consumers a full taste of Denmark. As ARYZTA North America's VP of Marketing Strategy explains, "The quality and authenticity of Mette Munk aligns extremely well with marketplace insights and trends."
Freezer-to-Oven Danish Pastries
The Mette Munk Danish Pastries are Made from Premium Ingredients
Trend Themes
1. Freezer-to-oven Pastries - Opportunity to innovate and expand on the convenience of pre-made baked goods for at-home consumption.
2. Authentic Ingredients - Opportunity to appeal to consumers looking for high-quality, sustainable and pure ingredients in their baked goods.
3. Variety of Danish Flavors - Opportunity to expand on flavor options to provide customers with a full taste of Denmark.
Industry Implications
1. Bakery - Opportunity to innovate on pre-made baked goods to cater to the growing demand for convenience in home cooking.
2. Food Service - Opportunity to offer premium frozen products to consumers in the food service industry who are looking for high-quality options.
3. Retail - Opportunity to offer premium frozen baked goods to customers in the grocery store who are looking for authentic and convenient options to enjoy at home.