“Just chill, peel, and enjoy†This is the concept of Metropolitan Martini, the first ready-to-drink cocktail in the market. Martini is served in a chic acrylic martini glass and sealed tightly with the plastic. The martinis come stacked two each in a clear case. There are four flavors in primary which are pre-made cosmopolitans, mouth-watering apple, lusciously-smooth chocolate, and vodka martinis. It's ready for you anywhere anytime.
Implications - Now that the economic downturn has come and gone, consumers are feeling the relief of anxiety about their financial well being. Consumers are looking to let loose, but in a classy and upscale manner. Companies can cater to this impulse by creating a range of products and services which feed this desire to be upscale.
Metropolitan Martini
Ready to Go
Trend Themes
1. Ready-to-drink Cocktails - Opportunity to create a variety of pre-mixed cocktails that cater to consumers looking for convenience and upscale experiences.
2. Chic Packaging - Opportunity to design innovative and visually appealing packaging for ready-to-drink cocktails that reflects a classy and upscale image.
3. Upscale Drinking Experiences - Opportunity to offer products and services that provide consumers with an upscale, classy, and indulgent drinking experience.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity to develop and produce ready-to-drink cocktails that meet the demand for convenience and upscale experiences.
2. Packaging Design - Disruptive innovation opportunity to create visually appealing and innovative packaging solutions for the ready-to-drink cocktail industry.
3. Hospitality and Event Services - Disruptive innovation opportunity to offer unique and upscale drinking experiences through event planning, venues, and specialized services.