The ocean contains a massive amount of plastic waste, and the environmentally conscious soap-maker Method has set out to repurpose some of that waste into new Method packaging. Its upcoming 'sea minerals' line of home cleaning products will be packaged in bottles made from recycled plastic, which will be made of 10 percent ocean debris, particularly the debris collected from beaches in Hawaii. The other 90 percent of the bottle will also be made of recycled plastic.
Volunteers from Sustainable Coastlines and the Kokua Hawaii Foundation, along with employees from Method, actually went out and collected the ocean refuse to be upcycled into the new Method packaging. According to Wired, they managed to pick up over 3,000 pounds of plastic waste!
Upcycled Waste Soap Bottles
Method Packaging to be Made of Recycled Plastic & Reused Ocean Debris
Trend Themes
1. Upcycled Packaging - Method's use of recycled plastic and ocean debris in their packaging demonstrates the trend towards upcycling waste materials for sustainability.
2. Ocean Waste Reduction - Method's partnership with Sustainable Coastlines and the Kokua Hawaii Foundation highlights the trend of companies working to reduce ocean waste through clean-up initiatives and recycling.
3. Eco-friendly Cleaning Products - The development of Method's 'sea minerals' line of home cleaning products reflects the trend towards eco-friendly options in the cleaning product industry.
Industry Implications
1. Consumer Packaged Goods - The upcycled packaging trend presents an opportunity for CPG companies to adopt sustainable practices and reduce their environmental impact.
2. Waste Management - The growing focus on upcycling and reducing ocean waste creates potential for the waste management industry to develop innovative recycling solutions.
3. Cleaning Product Manufacturing - The shift towards eco-friendly cleaning products presents disruptive innovation opportunities for manufacturers to develop and market sustainable alternatives.