In anticipation of summer, better-for-you smoothing brand, Smoothie King, is launching the Metabolism Boost smoothie range. As the name suggests, these health-focused smoothies were designed to boost your metabolism and help control appetite.
The Metabolism Boost range is available in two summer-inspired flavors: Strawberry Pineapple and Mango Ginger. Both smoothies baost organic vegetables, non-GMO fruit, fiber, protein, and naturally-derived caffeine that help consumers feel fuller and satisfied longer.
To celebrate the newest smoothie addition, Smoothie King is giving away a free 20-ounce Metabolism Boost smoothie for any customers than "floats" into Smoothie King wearing a swim floaty. The promotion is available on March 10 and is limited to one per person.
Summer-Ready Smoothies
Smoothie King Launched the Metabolism Boost Smoothie Range
Trend Themes
1. Metabolism Boost Smoothie Range - The launch of Smoothie King's new Metabolism Boost smoothie range highlights the trend of health-focused beverages that appeal to consumers seeking functional benefits.
2. Summer-inspired Flavors - Smoothie King's Metabolism Boost smoothies in Strawberry Pineapple and Mango Ginger flavors tap into the trend of seasonal marketing and providing consumers with options that are appropriate for the time of year.
3. Floaty Promotion - Smoothie King's Floaty Promotion exemplifies the trend of experiential marketing and providing customers with incentives to engage with the brand beyond purchasing their products.
Industry Implications
1. Health and Wellness - The launch of Smoothie King's new Metabolism Boost smoothie range presents an opportunity for the health and wellness industry to create functional and nutritious beverage options to meet consumer demand.
2. Food and Beverage - Smoothie King's marketing strategy targeting the summer season provides opportunities for the food and beverage industry to innovate and promote seasonally inspired products and promotions.
3. Retail and Promotions - Smoothie King's Floaty Promotion demonstrates the effectiveness of experiential marketing in driving customer engagement and presents opportunities for the retail and promotions industry to provide exciting incentives to promote brand engagement.