Miller High Light put its twist on traditional holiday trees this season with the Merry High Light, a light-up decorative display that delights with a multi-sensory experience. In addition to giving off the festive glow of red and green lights, the Merry High Light tree helps to recreate the atmosphere of a dive bar anywhere it goes by giving off the scent of tobacco.
While the 2.5-foot tabletop centerpiece will be going on sale soon via the Miller High Life website, one lucky winner will receive a full-sized, five-foot collector’s edition tree as part of a sweepstakes. The taller version of the display tree stands apart with a custom Girl in the Moon tree topper and it promises to add the warmth of the holiday season to any home bar.
Tobacco-Scented Holiday Trees
Miller High Light's Merry High Light Gives Off a Dive Bar Scent
Trend Themes
1. Multi-sensory Decor - Miller High Light's Merry High Light offers a multi-sensory experience with its light-up display and tobacco scent.
2. Custom Collectibles - The collector's edition of the Merry High Light tree includes a custom Girl in the Moon tree topper, enticing collectors and enthusiasts.
3. Alternative Holiday Decor - The tobacco-scented Merry High Light tree provides a unique and unconventional holiday decoration option for those looking for something different.
Industry Implications
1. Beverage - Miller High Life's Merry High Light tree capitalizes on the brand's beer heritage and expands into the holiday decor market.
2. Home Decor - The Merry High Light tree offers a new and unique decor option for consumers looking to add a festive touch to their homes.
3. Collector's Items - The collector's edition of the Merry High Light tree appeals to collectors and enthusiasts who seek unique and limited-edition items.