Fashion label young n sang introduces its newest collection entitled merman that is set to join the roster for the Spring/Summer 2023 season. It turns its attention to summer vacation of resorts, yachts, and beaches, styled with swimwear as well.
It has a color palette that aligns with this concept, fusing together bright hints of blue, orange, green, and yellow. The brand informs the apparel with its expertise in hand-weaving techniques to create a sustainable range that is ready for the season. The handwoven towel fabric can be seen throughout the capsule and has a unique texture that reinterprets the look and texture of a towel. It also has crochet cuts and elongated cuts throughout the range.
Swim-Ready Summer Beachy Menswear
young n sang Delivers the merman Collection for SS23
Trend Themes
1. Sustainable Materials - The use of handwoven towel fabric and crochet cuts provides opportunities for sustainable materials in fashion design.
2. Resort Wear - The introduction of swimwear into a men's beachwear collection offers opportunities for disruption in the resort wear industry.
3. Vacation-inspired Color Palettes - The fusion of bright hints of blue, orange, green, and yellow in the color palette of this collection could inspire disruptive color choices in vacation-related industries such as travel or home decor.
Industry Implications
1. Fashion Design - The use of innovative handwoven towel fabric and crochet cuts presents opportunities for disruption in the fashion design industry.
2. Beachwear - The inclusion of swimwear in a men's beachwear collection offers opportunities for disruption in the beachwear industry.
3. Travel - The vacation-inspired color palette in this collection could inspire disruptive color choices in the travel industry, for example in hotel design or tourism marketing.