Not many motorcycles are designed to be used in water, but don't tell that to Dennis Yu and his Mercury concept bike. Yu created his bike for the clothing brand Quicksilver. The brief was to design a bike for the year 2027 that was representative of the brand. Since Quicksilver dabbles heavily in surfing apparel, making the Mercury concept bike amphibious just made sense.
The Mercury concept bike cuts a striking figure with its silver and black frame complete with red accents. The amphibious part of the bike comes from the rear where a propeller has been placed to provide underwater propulsion. The designer has also thought of environmental concerns and has equipped the bike with a "liquid air engine" that would convert air into a liquid and use it to provide power.
Surf-Friendly Motorbikes
The Mercury Concept Bike is Designed for Use on Land and Sea
Trend Themes
1. Amphibious Vehicles - Opportunities exist for developing multipurpose vehicles designed to be used on both land and sea.
2. Eco-friendly Engines - Innovation opportunities exist for developing engines that use alternative fuels and reduce carbon emissions.
3. Surfing Lifestyle - Opportunities exist for brands to expand their offerings and cater to the growing surfing culture.
Industry Implications
1. Motorcycle Manufacturing - Motorcycle manufacturers can explore the production of amphibious bikes and eco-friendly engines to appeal to a wider market.
2. Automotive Manufacturing - Automobile manufacturers can also explore developing amphibious vehicles and identifying opportunities to appeal to surfers and beach-goers.
3. Clothing and Fashion - Clothing and fashion brands targeting the surfing culture can explore product offerings that extend beyond apparel, such as motorbikes and other accessories.