Mercedes-Benz and Heron Preston teamed up to make the most of recycled airbag materials and upcycled materials from the carmaker to create a stylish and sustainable capsule collection. There are designs for men and women in the capsule and they pay tribute to the functionality of the airbag with components that have the ability to inflate and deflate.
The designs help to celebrate the 50th anniversary of the airbag, as well as the 40th anniversary of the life-saving feature’s use in Mercedes-Benz passenger cars, specifically the S-Class from 1981.
The American fashion designer also created exclusive merch designs that will soon be up for grabs on the resale platform Goat. There's also a series of films and images shot by Thibaut Grevet that shows various auto models alongside the sustainable capsule.
Upcycled Airbag Fashion
Mercedes-Benz & Heron Preston Created a Capsule Using Recycled Materials
Trend Themes
1. Upcycling in Fashion - There is an opportunity for fashion brands to incorporate upcycling in their designs using recycled materials from various industries.
2. Sustainable Capsule Collections - Capsule collections that are sustainable and eco-friendly can be a disruptive innovation in the fashion industry.
3. Functionality-based Design - Designs that celebrate the functionality of a product can be a trendsetter for other industries to follow.
Industry Implications
1. Automotive Industry - Car manufacturers can explore upcycling airbag materials for creating sustainable products in collaboration with fashion designers.
2. Fashion Industry - Fashion brands can incorporate sustainability and functionality-based designs to create innovative collections.
3. Resale Platforms Industry - Resale platforms can capitalize on the popularity of sustainable capsule collections by partnering with fashion brands for exclusive merch designs.