Subscription services have grown immensely in popularity in the past several years, so the new Mercedes-Benz Collection service has been launched as the latest option for drivers to take advantage of.
Set to launch as a pilot project in June in Philadelphia and Nashville, the program will offer a series of different subscription tiers and will enable drivers to access a number of different high-end vehicles from the brand. This will come as welcome news to consumers who might not want to take the plunge to purchase a vehicle or who don't have the means to afford the costs associated with them.
The Mercedes-Benz Collection service will allow drivers to choose vehicles through the accompanying app that will then be delivered to them at the location of their choosing. The service will also cover all costs associated with vehicle ownership including maintenance, roadside assistance and even insurance.
Luxury Car Subscription Services
The New Mercedes-Benz Collection Service will Launch in June
Trend Themes
1. Luxury Car Subscription - Disruptive innovation opportunity: Developing subscription-based models for luxury car rentals that cater to consumers seeking flexibility and variety in vehicle choices.
2. App-based Vehicle Selection - Disruptive innovation opportunity: Creating app-based platforms that allow users to conveniently select and customize their luxury car preferences for rental or subscription services.
3. All-inclusive Vehicle Services - Disruptive innovation opportunity: Offering comprehensive packages that cover maintenance, roadside assistance, and insurance for luxury car rental or subscription services.
Industry Implications
1. Car Rental Services - Disruptive innovation opportunity: Integrating luxury car subscription options to existing car rental services to attract a wider range of customers seeking premium automotive experiences.
2. Technology and Mobile App Development - Disruptive innovation opportunity: Collaborating with automotive brands to create intuitive and user-friendly mobile apps that enhance the luxury car subscription experience.
3. Insurance and Financial Services - Disruptive innovation opportunity: Designing specialized insurance and financial products that cater to the needs of customers utilizing luxury car subscription services.