Where do you place an ad that only truck drivers can see? On the tops of cars, as demonstrated by the Mercedes-Benz rooftop stickers campaign. Mercedes launched this innovative campaign in an effort to promote its Actros truck models to a specific target group: truck drivers.
The Mercedes-Benz rooftop stickers were made in the shape of rooftop windows and place on the tops of cars, which drove across the Netherlands. Each ad featured a photo of a passenger who was really excited about the Mercedes Actros truck. The photos were made to demonstrate to the truck driver how excited car drivers would be if they saw him driving a Mercedes Actros. Watch the video here to see the reactions from truck drivers when they saw the rooftop stickers!
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Mercedes-Benz Rooftop Stickers Gets the Attention of Trucks
Trend Themes
1. Roof-top Advertising - Opportunity for brands to reach a specific target audience by placing advertisements on the tops of cars.
2. Targeted Marketing - Using innovative advertising techniques, such as rooftop stickers, to reach a specific group of consumers.
3. Experiential Advertising - Creating memorable experiences for consumers, like the excitement elicited by the Mercedes-Benz rooftop stickers.
Industry Implications
1. Outdoor Advertising - Using unconventional spaces, such as car roofs, for advertising campaigns.
2. Automotive - Innovating advertising strategies within the automotive industry to target specific consumer groups.
3. Consumer Goods - Exploring unique and attention-grabbing ways to promote products to potential consumers.