The recently announced Mercedes-Benz Concept A made its debut at the 2011 New York Motor Show this week. Mercedes-Benz debuted the concept art for the car at the 2011 Shanghai Motor Show but decided to keep the goods under wraps for a stateside debut.
Simply put, the Mercedes-Benz Concept A is stunning. The silver arrow has designed an aggressively luxurious compact car that could be a hit with people who love the brand's luxury but are scared off by its tuna boat-sized sedans. Under the hood, the Concept A has a turbocharged direct-injected, 4-cylinder 2.0L BlueEFFICENCY engine kicking out 210 horsepower. Despite its name, the car is headed for production and should be on lots sometime in the (hopefully) near future.
Fierce Futuristic Compact Cars (UPDATE)
The Mercedes-Benz Concept A Makes Its Debut
Trend Themes
1. Luxury Compact Cars - Disruptive innovation opportunity: creating affordable, yet high-quality and luxury-feel compact cars that cater to drivers who are fans of luxury car brands.
2. Turbocharged Engines - Disruptive innovation opportunity: developing more efficient and powerful turbocharged engines that can be used in compact cars to improve their performance and fuel efficiency.
3. Aggressive Design - Disruptive innovation opportunity: designing compact cars with aggressive and futuristic designs that cater to drivers who are looking for more than just an average car.
Industry Implications
1. Automobile Manufacturing - Disruptive innovation opportunity: investing in the research and development of high-performance, luxurious compact cars to capture a new market of car buyers.
2. Engine Manufacturing - Disruptive innovation opportunity: developing more efficient and powerful turbocharged engines that can be used in a wider range of vehicles beyond just high-end luxury cars.
3. Car Design - Disruptive innovation opportunity: incorporating more aggressive and futuristic designs into compact car models to appeal to drivers who want a sporty-looking car without sacrificing practicality.