The menswear e-commerce site 'JackThreads' is known for its flash sales of third party clothing brands on its retail website. However, the site is moving from this set-up to selling its own line of clothing, influenced by designs like those of the successful and classic styles from GAP. The clothing is going to be high-quality but at good value prices, selling pieces like cashmere sweaters for $99.
It's a smart business move for JackThreads, as the site has already gained a following and popularity from its easy-to-shop, sales-priced clothing. Now, its revenue will increase by selling its own clothing for full retail prices. In addition to increasing its revenue, this also gives the menswear e-commerce site control over its own products, selection and availability.
Menswear E-Commerce Sites
'JackThreads' is Shifting from Selling Other Brands to Its Own Label
Trend Themes
1. Shift to House Brands - JackThreads is transitioning from selling third-party brands to offering its own line of clothing, allowing for greater control and profitability.
2. Affordable Luxury - JackThreads is focusing on providing high-quality clothing at affordable prices, appealing to consumers who value both style and value.
3. Vertical Integration - By developing its own clothing line, JackThreads is able to streamline its supply chain and improve efficiency.
Industry Implications
1. E-commerce - The rise of online menswear retailers like JackThreads is changing the way consumers shop for clothing.
2. Fashion - The shift to house brands by JackThreads reflects a larger trend in the fashion industry towards direct-to-consumer models and increased brand control.
3. Retail - With its transition to selling its own clothing line, JackThreads is disrupting the traditional retail model by bypassing third-party brands.