Beloved Montreal-based brand Lolë ventures into new markets with its inaugural men's activewear collection. This transition was highly anticipated as the label has made a sizable impact with its fashionable comfort-focused garments for women. Tapping into a wider audience, Lolë's first attempt at menswear is characterized by minimalist silhouettes that give way to a refined style and high-quality materials. As a result, the capsule embraces functionality in the everyday routine.
The men's activewear collection features t-shirts made with 100% PIMA cotton, merino wool baselayers, packable water-resistant jackets, as well as pants and hoodies in 100% 400 GSM cotton. The well-sourced and high-performing materials ensure that the garments are elegant and meet the dynamic standards of the individual. From traveling to commuting in the city, Lolë's men's activewear collection will definitely contribute with comfort and style.
Inaugural Comfort-Focused Menswear
Lolë Launches Its First-Ever Men's Activewear Collection
Trend Themes
1. Comfort-focused Menswear - The launch of Lolë's inaugural men's activewear collection taps into the trend of creating fashionable and comfortable clothing for men.
2. Minimalist Silhouettes - The minimalist silhouettes featured in Lolë's men's activewear collection cater to the trend of clean and streamlined designs in the fashion industry.
3. High-quality Materials - Lolë's use of high-quality materials in their men's activewear collection aligns with the trend of consumers seeking durable and premium clothing options.
Industry Implications
1. Fashion - Lolë's entry into men's activewear presents a disruptive innovation opportunity in the fashion industry by expanding their offerings to cater to a wider audience.
2. Sportswear - The launch of Lolë's men's activewear collection creates a disruptive innovation opportunity in the sportswear industry by providing stylish and functional clothing options for men.
3. Outdoor Gear - Lolë's inclusion of water-resistant jackets in their men's activewear collection opens up a disruptive innovation opportunity in the outdoor gear industry by combining fashion and functionality.