In4mation are known for cutting edge streetwear and exceptional product partnerships. What happens when they get a bit of a sweet tooth? Well, they team up with the Aloha Army and Hawaiian macadamia chocolate heritage brand Menehune Mac to produce a spiffy new package design.
Clearly targeted at a soon-to-be-aging gen-Y audience, the boxes even feature long forgotten Pogs caps. Packages will be available Sept 1st, 2009.
Implications - The delicious Menehune Mac chocolates use macadamia nuts that are specially grown in Hawaii, where the treats are also handmade. The featured packaging collaboration with In4mation uses bright colors and features a cute cartoon surfer on the front of the box. The packaging also gives consumers a sneak peek at what the scrumptious chocolates look like.
Island Game Revivals
Menehune Mac & In4mation's Chocolates Bring Back Pogs
Trend Themes
1. Nostalgia-inspired Products - The resurgence of Pogs in this chocolate packaging signals an opportunity for businesses to capitalize on the trend of nostalgic products targeting Gen-Y consumers.
2. Collaborative Design - By collaborating with In4mation for the packaging design, Menehune Mac is demonstrating potential for other industries to form strategic partnerships to enhance product appeal.
3. Specialty Ingredients - Menehune Mac's use of locally grown macadamia nuts presents an opportunity for other food and beverage industries to use regionally sourced ingredients for added product value.
Industry Implications
1. Food and Beverage - Menehune Mac's unique chocolate flavors and locally sourced ingredients demonstrate an opportunity for innovation within the food and beverage industry.
2. Fashion - In4mation's partnership with Menehune Mac for this chocolate packaging design prompts opportunity for other fashion brands to collaborate with food and beverage industries on product design projects.
3. Sustainability - The emphasis on locally grown ingredients and handmade production of Menehune Mac's chocolates opens opportunity for a sustainability-focused industry to partner with food and beverage companies to promote eco-consciousness.