Walmart indicated that it will start to run tests for its new membership services, titled Walmart+, beginning next month. The announcement was made through a spokesperson sending an email to Grocery Drive, and many of the details have not yet been released. The service will provide grocery deliveries to participating customers.
There is also some speculation that Walmart will look to add discounts and perks to the membership service. The retail giant previously launched a similar service named Walmart Delivery Unlimited. Walmart Delivery Unlimited was launched in September of 2019 and it was an unlimited grocery service that cost either $98 for a year or $12.95 per month. The unlimited grocery service is still available at many Walmart locations.
Grocery Membership Service Launches
Walmart May Test the Walmart+ Services Beginning Next Month
Trend Themes
1. Grocery Delivery Services - There is an opportunity for disruptive innovation in developing advanced grocery delivery services with added perks and discounts for customers.
2. Membership-based Retail Services - Developing membership-based retail services that offer additional benefits and exclusive discounts can be a disruptive innovation opportunity.
3. Subscription-based Grocery Services - Creating subscription-based grocery services with unlimited deliveries and flexible pricing models can revolutionize the grocery industry.
Industry Implications
1. Retail - The retail industry can explore innovative membership-based services to enhance customer loyalty and increase market share.
2. E-commerce - E-commerce companies can tap into the growing demand for convenient grocery delivery services and offer additional benefits for loyal customers.
3. Logistics - The logistics industry can leverage technology to enable seamless and efficient grocery delivery services, unlocking new opportunities for growth.