This hypnotizing video displays the transformation of Diesel's summer accessories as they turn into neon-painted melting props with a gooey mess of perfectly flowing liquid.
The summer props appear in the video as average items such as shoes, sunglasses, a basketball and ice cream but they are quickly coated in fluorescent neon paint. The paint is a multi-colored liquid with a glossy finish that swirls with pink, blue and purple hues. After the items are coated with a glossy finish, they are melted down while simultaneously being suspended in mid air.
The video and images show the items when they are halfway melted and streams of goo are dripping down and flowing away from the melting prop. The video was created by 'Serial Cut' -- an Art Direction studio based in Madrid.
Melting Accessory Ads
Deisel Promotes its Summer Items with Neon-Painted Melting Props
Trend Themes
1. Neon-painted Props - Opportunity for brands to promote their products with eye-catching and visually stunning neon-painted props.
2. Melting Transformations - Innovative technique of showcasing products through the mesmerizing transformation of melting props.
3. Glossy Finish - Creating a unique and captivating glossy finish for products through the use of neon paint and melting visuals.
Industry Implications
1. Fashion - Fashion brands can embrace the trend of using neon-painted melting props to create captivating advertisements for their summer accessory lines.
2. Sports - Sports brands can explore the use of neon-painted melting props to promote their products in a visually striking and attention-grabbing way.
3. Art Direction - Art direction studios can leverage the technique of melting props and neon paint to create visually stunning and captivating videos for various industries.