The Mela system is currently being developed by Israeli entrepreneurs Sharon Sheinberg and Meir Ben-Shitrit. For those who download the application, which is now available on iTunes, users can upload their videos via the platform. Hashtags are then use to aggregate those videos, creating collaborative clips that borrow from several different accounts.
Mela also lets its users pick and choose from 15 second-long reels of recorded film. Whoever uploads the film then gets to choose a 2.5 second-long series which is placed within a lengthy video stream.
Separating this application from others is its communal approach. Although videos are often uploaded individually from smartphones, it allows footage to form part of a shared, interactive feed.
Aggregated Video Applications
The Mela System Allows Users to Collaborate on Smartphone Films
Trend Themes
1. Aggregated Video Collaboration - Opportunity for developing platforms that enable collaborative video creation by aggregating videos from multiple users.
2. Communal Video Sharing - Potential for platforms that allow users to share and interact with videos as part of a communal feed.
3. Selective Video Reels - Opportunity to create applications that offer users the ability to select and incorporate short reels of recorded film into longer video streams.
Industry Implications
1. Social Media - Disruptive innovation potential in the social media industry, where platforms can integrate aggregated video collaboration and communal video sharing features.
2. Entertainment - Opportunity for disruptive innovation in the entertainment industry by developing platforms that enable selective video reels for creating unique and interactive video content.
3. Technology - Potential for disruption in the technology industry through the development of advanced video collaboration and sharing technologies.