American supermarket chain Meijer has announced the launch of an online custom cake ordering platform that intends to make the cake-buying process more efficient and COVID-safe.
According to the company, September is the most common birth month in the United States, which is why Meijer has decided to implement the new cake ordering system this month. Not only will the new system improve customer experience, but it will also ease pressure on Meijer's busy bakery staff who witness an annual influx of orders throughout September.
The new platform is simple and straightforward. All customers have to do is choose a store and cake style, customize its size, flavors, colors, and message, and then pick it up and pay in-store. "The new online ordering system allows busy parents to order a cake from the comfort of their homes with just a few days’ notice and then pick it up during their pre-party shopping trip," said Rochelle Bird.
Custom Cake Ordering Platforms
Meijer Introduces Personalized Dessert System for Online Orders
Trend Themes
1. Online Custom Ordering Systems - The trend of developing efficient online platforms for personalized product orders, like custom cakes, can improve customer experience and increase sales for businesses.
2. Covid-safe Solutions - The trend of creating contactless, COVID-safe alternatives, like online ordering platforms, is disrupting traditional business models and providing new opportunities for innovation.
3. Seasonal Service Optimization - The trend of optimizing business operations and services during peak seasons, like Meijer's focus on September orders, can improve efficiency and customer satisfaction.
Industry Implications
1. Supermarkets - The supermarket industry can benefit from personalized online ordering systems that increase efficiency and improve customer experience.
2. Bakery - The bakery industry can leverage custom cake ordering platforms to streamline operations and reduce order processing time.
3. E-commerce - The e-commerce industry can explore COVID-safe solutions and seasonal optimization to cater to changing customer needs and preferences.