Along with its new Affogato-Style Frappuccinos, Starbucks will also begin selling Megpies alongside its existing bakery lineup. Perfect for breakfast or a sweet afternoon snack, these delicate little pastries give consumers something new to nosh on while enjoying their favorite Starbucks brew.
Megpies are a New York delicacy created by Meghan Ritchie of Brooklyn. The pies are similar to Pop-Tarts in that they consist of a buttery pastry crust stuffed with jam filling and covered in sweet frosting. The handheld tarts are a favorite snack among New Yorkers and now Americans across the country can enjoy the delicate jam-filled pastries.
Available in both Strawberry and Cinnamon flavors, the artisan treats are the perfect accompaniment to Starbucks coffee.
Artisanal Coffee Shop Pastries
Starbucks Will Now Sell Megpies Alongside Its Other Bakery Treats
Trend Themes
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Affogato-style Frappuccinos — There is an opportunity to explore the creation of new and unique frappuccino flavors that incorporate the popular affogato-style.
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Megpies — There is a trend towards artisanal pastries like Megpies that offer a unique twist on traditional snacks.
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Jam-filled Pastries — There is a growing demand for jam-filled pastries as a delicious and convenient snack option.
Industry Implications
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Coffee Shops — Coffee shops can explore partnering with local pastry artisans to offer unique and high-quality treats like Megpies alongside their coffee offerings.
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Bakery — Bakeries can capitalize on the demand for artisanal pastries by creating their own versions of jam-filled treats like Megpies.
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Food Manufacturing — Food manufacturers can consider producing jam-filled pastries like Megpies to meet the growing consumer demand for convenient and delectable snacks.