Two interesting mediarchitecture projects are showing the integration of moving pictures into facades of buildings. This fascinating new architectural innovation turns media screens into communicative elements in urban spaces.
The Media Facades Festival Berlin, which runs from Oct. 17 until Nov. 3 will exhibit buildings like the Allianz Arena in Berlin, the Galleria Department Store in Seoul, the Chanel Tower in Tokyo, the Grand Lisboa Casino in Macao, the National Library in Belarus, the Pixel Cloud in London, Blinkenlights in Berlin and Dexia Tower in Brussels.
Also, the Urbanscreens Melbourne Project, which runs from the Oct. 3 to 8, will demonstrate the influence and possibilities of urban screens in cultural life of big cities.
Mediarchitecture
Mediafacades Festival Berlin + Urabanscreens Melbourne 2008
Trend Themes
1. Mediarchitecture - The integration of moving pictures into building facades creates new opportunities for communicative media screens in urban spaces.
2. Media Facades Festival - Exhibiting innovative buildings from around the world, the festival showcases the potential for media-integrated architecture.
3. Urbanscreens Melbourne Project - Highlighting the impact of urban screens on cultural life, the project explores the possibilities of multimedia in big cities.
Industry Implications
1. Architecture - Architects can explore the integration of media screens into building facades to create visually engaging and dynamic structures.
2. Digital Marketing - The use of media facades and urban screens opens up new avenues for impactful and interactive advertising campaigns.
3. Entertainment - The integration of moving pictures into urban spaces presents opportunities for immersive and engaging multimedia experiences.