Just in time for Veganuary, a month where people will be adopting plant-based eating, Quorn is introducing a pair of brand-new meatless strips with globally inspired flavors. The Peri Peri and Turkish Style Kebab strips are made with mycoprotein and they have the potential to be used in everything from stir-fry dishes to sandwiches. The vegan chicken strips promise to be especially useful at a time when many people are working from home and desire comforting, easy-to-make meals that are packed with plenty of protein.
While the chicken-style Peri-Peri variety from Quorn is seasoned with a blend of cumin, lemon and chilli, the Turkish Style Kebab offers a different take on cumin by pairing it with coriander and warming ginger.
Globally Inspired Meatless Strips
Quorn's Vegan Chicken Strips are Seasoned with Spices Like Cumin
Trend Themes
1. Plant-based Meat Alternatives - The introduction of globally inspired meatless strips presents an opportunity for companies to tap into the growing demand for plant-based alternatives to meat.
2. Convenient and Easy-to-make Meals - With the rise of remote work and the desire for comforting meals, there is potential for disruptive innovation in creating convenient and easy-to-make plant-based meal options.
3. Flavor Innovation - By exploring different globally inspired flavors, there is an opportunity for companies to stand out in the plant-based meat market by offering unique and delicious options.
Industry Implications
1. Food and Beverage - The food and beverage industry has the potential to capitalize on the trend of plant-based meat alternatives by innovating and introducing new convenient meal options.
2. Healthy Eating - The rise of plant-based meat alternatives aligns with the health-conscious consumer trend, creating opportunities for disruptive innovation in the healthy eating industry.
3. Food Service - The food service industry can tap into the demand for globally inspired plant-based options by incorporating the Quorn meatless strips into their menus, offering a unique and appealing choice for customers.