The Tillamook Country Smoker jerky and meat sticks packaging has been redesigned to focus on a rustic aesthetic and to boast the authentic nature of the product.
The Tillamook Country Smoker company is family-owned and has operated for around 40 years, which is now being reflected in the brands new packaging design. Designed by the Nemo Design creative agency, the packaging is made using kraft substrate which helps to enhance the rustic nature of the product. Moreover, the feeling of the packaging in-hand is inherently different from traditional plastic pouches found in the beef jerky market which helps to set the brand apart.
The Tillamook Country Smoker jerky and meat snacks come in flavors including chipotle, sea salt and pepper, old fashioned and even pineapple teriyaki.
Rustic Meat Snack Packaging
The Tillamook Country Smoker Jerky and Meat Sticks are High-Quality
Trend Themes
1. Rustic Packaging Design - More food brands may adopt a rustic packaging design to emphasize the authenticity and heritage of their products.
2. Eco-friendly Packaging - There may be an increase in the use of eco-friendly packaging materials, such as kraft substrate, in the food industry.
3. Innovative Texture Packaging - More food brands may experiment with alternative packaging materials and textures to enhance consumers' sensory experience and differentiate themselves from competitors.
Industry Implications
1. Food and Beverage - Food and beverage companies may adopt more creative packaging designs to enhance product appeal and differentiate themselves from competitors.
2. Packaging - Packaging companies may innovate in materials to create eco-friendly and/or novel textures to help clients differentiate products and enhance the brand experience.
3. Retail - Retailers may need to adapt to new packaging trends and offer more eco-friendly and innovative packaging options for consumers.