McDonald's is set to offer consumers with healthier meal options by introducing freshly prepared meat patties in lieu of frozen ones. The beef is prepared and served within a short window of time, with each burger being made to order rather than pre-heated and served from a warmer. This ensures a level of quality to the fast causal menu, ensuring eaters that the burgers are prepared using fresh ingredients as oppose to frozen.
While the eatery previously relied on frozen meat options to supply its menu, McDonald's is testing out using freshly prepared meat in several locations throughout Dallas. The patties will be prepared and served rather than made, frozen, grilled and kept in a warmer till an order is placed. The fresh patties will be for 4-ounce burger options, such as the Quarter Pounder.
Fresh Fast Food Burgers
McDonald's is Opting for Freshly Prepared Meat Patties in Place of Frozen
Trend Themes
1. Freshly Prepared Meat Patties - Opportunity to offer healthier meal options and improve quality by using freshly prepared meat patties instead of frozen.
2. Made-to-order Burgers - Disruptive innovation opportunity to provide customized and freshly made burgers instead of pre-heated and served from a warmer.
3. Fresh Ingredients - Innovation opportunity to highlight the use of fresh ingredients in fast-food burgers for improved taste and quality.
Industry Implications
1. Fast Food - Fast food chains can explore the potential of using freshly prepared meat patties to enhance the quality and healthiness of their menu offerings.
2. Restaurant Chains - Restaurant chains can benefit from implementing made-to-order burger options to cater to customers' preferences and demand for customization.
3. Food Service Suppliers - Suppliers can tap into the demand for fresh ingredients by providing sustainable and high-quality meat patties to fast-food chains and restaurants.