Artful AR Measuring Tools

IKEA's Extreme Measures Uses an Inflatable AR Elephant to Fill Spaces

There are many different augmented reality meausuring tools that can be used to determine the length and width of a space but IKEA has a vision for a different kind of spatial mapping with Extreme Measures. IKEA and London-based creative studio FIELD are asking: "What if an elephant could measure the size of your space?"

Extreme Measures is one of IKEA's Everyday Experiments and it uses a smartphone's LiDAR feature to creatively visualize spatial volume. With this virtual measuring tool, the prototype details a unique way of sensing dimensions and volume by allowing users to place inflatable AR elephants within the home. The tool is ideal for quickly getting a sense of how much space is available in cabinets, under beds and other nooks.
Trend Themes
1. Augmented Reality Measuring Tools - Augmented reality (AR) measuring tools are being developed as a creative and efficient way to visualize spatial volume.
2. Lidar Technology - The integration of LiDAR technology in smartphones enables precise and accurate virtual measurements.
3. Everyday Experiments - Companies like IKEA are incorporating Everyday Experiments to explore innovative ways of engaging customers and enhancing their shopping experience.
Industry Implications
1. Smartphone Technology - The development and integration of augmented reality measuring tools can disrupt the smartphone industry, offering unique and useful features for users.
2. Furniture and Home Decor - Inflatable AR measuring tools can revolutionize the way people design and furnish their spaces, providing quick and accurate measurements for furniture placement.
3. Creative Technology Solutions - The use of AR and LiDAR technology in Everyday Experiments showcases the potential for creative tech solutions in various industries, including advertising, entertainment, and education.

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