The MEANSWHILE Spring/Summer 2021 collection was originally seen during the Rakuten Fashion Week Tokyo showcasing. The Japanese fashion label unveils a seasonal range of functional designs for the rising temperatures. This features many breathable pieces including outerwear to ease into the season, base layers with relaxed silhouettes, and wide shorts.
There is also a collaborative boot along with Danner that joins the seasonal capsule as well. As some functional fashion, the brand launches technical vests, some collarless jackets, and a Air Circulation System Rain Jacket with fans built in to the piece. The rest of the capsule includes some earthy tonal knitwear, ghurka trousers, and bucket hats. Additionally, the pieces are showcased at a sandy setting to bring forth earth layers of clay, dust, and mud.
Relaxed Breathable Spring Fashion
The MEANSWHILE Spring/Summer 2021 Range is Full of Layers
Trend Themes
1. Breathable Fashion - Opportunity for creating functional designs with breathable materials for rising temperatures.
2. Technical Outerwear - Opportunity for launching technical vests, collarless jackets, and air circulation system rain jackets.
3. Earthy Tones - Opportunity for using earthy tonal knitwear and ghurka trousers in fashion designs.
Industry Implications
1. Fashion - Opportunity for Japanese fashion labels to create functional fashion designs for rising temperatures.
2. Outdoor Gear - Opportunity for outdoor gear companies to create technical outerwear with air circulation systems.
3. Accessories - Opportunity for producing bucket hats and functional footwear in collaboration with fashion labels.