Although there are many meal kits from Chef'd that may be ordered with ease online, the company is now expanding beyond ecommerce in a partnership with Gelson's that will introduce its convenient kits to brick-and-mortar locations.
The first of the online-to-offline meal kits are being introduced to the Gelson's Valley Village/North Hollywood, with plans to expand to the Southern California store. These meal kits from Chef'd may be found at a dedicated cooler, on an end-cap in the fresh produce department.
Some of the Chef'd recipes that are being introduced to Gelson's include Maple Glazed Pork Chops, Indian Beef Short Rib Tacos and Cajun Chicken Pasta, all of which provide the pre-portioned ingredients needed for quickly making gourmet meals at home for a price of $24.99.
O2O Meal Kits
Meal Kits from Chef'd May Now Be Purchased at Gelson's
Trend Themes
1. Online-to-offline Meal Kits - The trend of offering meal kits in brick-and-mortar locations after a successful run in the online market provides an opportunity for meal kit companies to reach a wider audience and make their products more accessible.
2. Partnerships with Grocery Stores - Teaming up with grocery stores can give meal kit companies a chance to expand their brand and appeal to customers who prefer in-store shopping experiences.
3. Expansion of Meal Kit Variety - Expanding the variety of provided meal kits with unique ingredients and cuisines creates an opportunity for meal kit companies to differentiate themselves from competitors and attract a wider customer base.
Industry Implications
1. Meal Kit Delivery - The meal kit delivery industry is currently experiencing strong growth, with evolving consumer preferences creating opportunities for companies to innovate in areas such as packaging, delivery, and meal customization.
2. Grocery Retail - The grocery retail industry is increasingly integrating digital and in-store experiences, with the potential for partnerships with meal kit companies providing opportunities for expansion and differentiation.
3. Foodservice - The foodservice industry can leverage new partnerships with meal kit companies to diversify product offerings and appeal to a wider consumer base, particularly in the wake of the COVID-19 pandemic.