Oh, how wonderful it would be to sit alongside Alex Chung in this Me & City Spring Summer 2012 campaign! The British beauty is surrounded by a gorgeous expanse of blue, as she poses pool- and ocean-side for photographer Kai Z Feng in promotion of the clothing brand's latest spring and summer styles.
The set for the shoot was a private house situated at the top of a cliff, which provided the perfect backdrop for Me & City's warm-weather offerings, including nautical-inspired separates like a navy striped tank and blue shorts, chic color-blocked frocks and polished, classic accessories. The campaign also featured menswear, which ranged from simple black tees to classic white Bermuda shorts and the must-have summertime blazer.
Check out the behind-the-scenes video for the Me & City Spring Summer 2012 campaign shoot here.
Bright Blue Seaside Captures
Alexa Chung Featured in the Me & City Spring Summer 2012 Campaign
Trend Themes
1. Influencer Marketing - Opportunity for clothing brands to collaborate with popular influences like Alexa Chung to promote their products.
2. Nautical-inspired Fashion - Potential for fashion brands to capitalize on the trend of nautical-inspired clothing, featuring navy stripes and blue hues.
3. Men's Summer Fashion - Opportunity for clothing brands to showcase stylish and versatile summer fashion options for men.
Industry Implications
1. Fashion - Opportunity for fashion industry to incorporate influencer marketing and nautical-inspired fashion into their brand strategies.
2. Marketing and Advertising - Opportunity for marketing agencies to develop influencer marketing campaigns for clothing brands.
3. Retail - Opportunity for retailers to stock nautical-inspired clothing and summer fashion options for both men and women.