The McWhopper is a proposed burger idea created by Burger King that will combine two competing burger joints' trademark sandwiches. Burger King hopes that its competitor McDonald's will agree to produce a hybrid burger titled McWhopper which aims to promote peace between the rivals.
After decades of competition between the two rival brands, this unique burger seeks to call a truce between the globally recognized companies.
In a letter that was published in the New York Times and Chicago Tribune, Burger King states that the burger will have "all the tastiest bits of the [McDonald's] Big Mac and its Whopper united in one delicious, peace-loving burger." Pending McDonald's response, the burger is said to be launched on September 21st which is recognized as ‘Peace Day.’ In addition, all proceeds from this collaboration would be donated to the non-profit organization titled Peace One Day.
Hybrid Burger Collaborations
The 'McWhopper' Offers a Truce Between McDonald’s & Burger King
Trend Themes
1. Collaborative Branding - The McWhopper burger collaboration between McDonald's and Burger King demonstrates the trend of brands coming together to create unique and mutually beneficial products.
2. Promoting Peace - The promotion of peace through the McWhopper collaboration highlights the trend of brands using their platforms to address social issues and promote positive messages.
3. Innovative Marketing - The innovative marketing strategy of launching the McWhopper on 'Peace Day' showcases the trend of brands leveraging special occasions to generate buzz and increase customer engagement.
Industry Implications
1. Fast Food - The fast food industry can learn from the McWhopper collaboration by exploring ways to team up with competitors to create innovative and attention-grabbing menu items.
2. Non-profit - The non-profit industry can take inspiration from the McWhopper collaboration by partnering with businesses to raise funds and spread awareness for social causes.
3. Advertising - The advertising industry can capitalize on the success of the McWhopper collaboration by helping brands develop creative campaigns that generate positive public sentiment and media coverage.