McDonald's has launched a star-studded music video to accompany the release of its new sandwich, the 'McSpicy.' The new video features an already released song by AJ Tracy titled 'Summertime Shootout' from his album 'Flu Game.' According to McDonald's, they chose the AJ Tracy track because the song's summer vibes complemented the McSpicy "perfectly."
The video features AJ Tracy, T-Pain, Big Zuu, and other big-name celebs partying at a laid-back summer BBQ. The party itself was intended to resemeble those seen in old-school 90s hip-hop videos, which explains the chains and vintage low-riders.
Delivering the "summer's hottest music video seems perfect for our hottest ever burger" said Steve Howells, marketing and media director of McDonalds UK and Ireland.
Rapper-Starring Fast Food Campaigns
McDonald's New 'McSpicy' Gets its Own Music Video
Trend Themes
1. Celebrity-endorsed Campaigns - Explore opportunities to partner with celebrities and influencers to promote products and campaigns in an authentic and engaging manner.
2. Branded Music Videos - Consider creating music videos as a unique way to promote products and services while generating buzz and engagement on social media platforms.
3. Nostalgia Marketing - Utilize nostalgia as a powerful tool to evoke emotions and create connections with customers by tapping into past memories and cultural references.
Industry Implications
1. Fast Food - Fast food chains can leverage celebrity endorsements and nostalgia marketing strategies to create viral marketing campaigns that resonate with customers and increase sales.
2. Music Industry - Artists and labels can partner with brands to create mutually beneficial marketing campaigns that boost brand awareness and promote new releases.
3. Advertising and Marketing - Advertising and marketing agencies can help brands create unique and impactful campaigns by leveraging the latest trends and technologies in the industry.