In an effort to boost creativity, designer Alexander McQueen launched McQueen Creators -- a weekly challenge positioned to ease quarantine-induced boredom amid the COVID-19 pandemic.
This challenge takes place on the label's social media channels, and features different prompts of themes each week. This week, individuals were tasked with drawing their own iteration of Sarah Burton‘s Fall/Winter 2019 'roses' dress -- a gorgeous satin gown that resembles the aforementioned flower. Winners of the weekly challenge will have the opportunity to have their work featured on Alexander McQueen's Instagram page, which has over 9 million followers. To submit, social media users must use the #McQueenCreators hashtag.
According to the label, future challenges will incorporate embroidery and 3D creations.
Designer-Led Social Media Challenges
Alexander McQueen Launched the McQueen Creators Challenge
Trend Themes
1. Designer-led Social Media Challenges - Disruptive innovation opportunity: Fashion brands can leverage designer-led social media challenges to engage with their audience, boost creativity, and showcase user-generated content.
2. Theme-based Prompts - Disruptive innovation opportunity: Brands can implement theme-based prompts on social media to encourage user participation, foster creativity, and generate user-generated content.
3. Integration of Embroidery and 3D Creations - Disruptive innovation opportunity: Fashion labels can explore the integration of embroidery and 3D creations in their social media challenges to push the boundaries of design and showcase innovative techniques.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Fashion designers can use social media challenges to engage with their audience, inspire creativity, and showcase their brand's unique aesthetic.
2. Social Media Marketing - Disruptive innovation opportunity: Social media marketers can leverage designer-led challenges to create engaging and interactive content that resonates with the target audience.
3. Digital Art and Design Software - Disruptive innovation opportunity: Companies that specialize in digital art and design software can collaborate with fashion brands to develop tools and platforms that enable users to create and submit their designs for social media challenges.