Costa Mesa-based automotive custom shop Sleepers Speed Shop works in collaboration with Japanese eyewear imprint Native Sons on a set of classic Mckowski frames for the season. The shop specializes in modern Porsches as well as vintage cars in general, which serves as the main inspiration behind the latest capsule.
The collaborative designs feature two different colorways that are made with glossy black grames. The first one has a honey tortoise temple with rose tonal lenses that help with driving and lens glare. The second iteration has mid-green and mil-spec olive drab lenses that are meant to reduce eye strain when wearers are in bright lighting to increase contrast naturally in low-light environments. It's rounded out with branding details and is packed in a custom fiberglass case.
60s Car-Inspired Eyewear Frames
Sleepers Speed Shop and Native Sons Deliver Mckowski Frames
Trend Themes
1. Vintage-inspired Eyewear - Opportunity for fashion companies to collaborate with car customization shops or other industries to create unique and stylish eyewear frames.
2. Specialized Color-tinted Lenses - Opportunity for eyewear companies to offer lenses that serve specific purposes beyond vision correction, such as glare reduction and contrast enhancement.
3. Custom Packaging - Opportunity for companies across industries to provide unique and personalized packaging experiences that add value to their products.
Industry Implications
1. Fashion - Companies can collaborate with car customization shops or other industries to create unique and stylish eyewear frames.
2. Eyewear - Opportunity to offer lenses that serve specific purposes beyond vision correction, such as glare reduction and contrast enhancement.
3. Packaging - Opportunity for companies across industries to provide unique and personalized packaging experiences that add value to their products.