The new McIntosh Labs store in Shanghai's celebrated Plaza 66 offers consumers a luxurious tech experience.
It was important that the store's interior reflect the McIntosh brand identity. Hong Kong-based studio PplusP Designers used extravagant materials, ranging from marble floors to black stainless steel accents, throughout the store. Another defining feature was found in the store's door handles, which were specifically designed to emulate the iconic McIntosh machine. Other stand-out features include the "time tree," a spiraling structure featured at the shop's front, which highlights the company's achievements and milestones.
The store also features two theaters; a main theater, equipped with the company's most expensive sound system (retailing for 2K), and a smaller version that displays a more flexible home theater.
Luxurious Tech Destinations
The McIntosh Labs Store Offers a High-End Shopping Experience
Trend Themes
1. Luxurious Tech - Opportunity for disruptive innovation: creating high-end technology products with a focus on luxury and premium materials.
2. Extravagant Interiors - Opportunity for disruptive innovation: developing innovative and lavish interior design concepts that reflect and enhance brand identities.
3. Immersive Retail Experience - Opportunity for disruptive innovation: integrating advanced technology and interactive elements to create immersive shopping experiences in retail stores.
Industry Implications
1. Luxury Electronics - Opportunity for disruptive innovation: designing and manufacturing high-end electronics with luxurious aesthetics and advanced features.
2. Interior Design - Opportunity for disruptive innovation: offering innovative and opulent interior design solutions for luxury retail and residential spaces.
3. Home Theater Systems - Opportunity for disruptive innovation: developing cutting-edge home theater systems that provide exceptional audiovisual experiences and flexibility.