Say goodbye to McDonald's iconic fry box packaging -- for now -- because the new McDonald's World Cup App relies on new soccer packaging to perform.
In partnership with the FIFA World Cup 2014 in Brazil, McDonald's is getting rid of its golden arches on the red fry boxes and replacing them with World Cup-themed art. Starting today, the fast food company will issue the French fry boxes with 12 unique designs created by 12 international artists.
The best part of the global redesigns: they are intended to be a window into an augmented reality soccer app named 'McDonald's GOL!' The app can be downloaded upon holding a smartphone in front of the fry packaging. The box will then transform into a net on your screen that you can "kick" balls into via the app.
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
Trend Themes
1. Augmented Reality Packaging - Using augmented reality technology in packaging to create interactive and engaging experiences.
2. Themed Packaging - Creating packaging designs that align with specific events or themes to enhance brand engagement.
3. Mobile App Integration - Integrating mobile applications with product packaging to offer additional value and entertainment to consumers.
Industry Implications
1. Fast Food - Fast food chains can explore the use of augmented reality packaging to provide a unique dining experience for their customers.
2. Consumer Goods - Consumer goods companies can leverage themed packaging to create a stronger connection with their target audience.
3. Mobile Gaming - Mobile gaming industry can collaborate with brands to integrate their apps with product packaging, enhancing the gaming experience.