The McDonald's Throwback Thursday promotion is being launched as the QSR brand's latest app-based special that will offer consumers a way to score a range of their favorite menu items at a rock-bottom price point. The promotion will be taking place every Thursday through February 18, 2021 and will offer a different deal for each of the different days. This includes getting a cheeseburger of small shake for just 25 cents, an apple pie for 20 cents or a large fries for 35 cents, depending on the day.
The McDonald's Throwback Thursday promotion is being made available exclusively through the app and only requires that customers place a minimum in-app purchase of $1 to take advantage of the low-cost menu items.
Throwback QSR Promotions
The McDonald's Throwback Thursday Promotion is Available on the App
Trend Themes
1. App-based Promotions - McDonald's latest app-based promotion offers menu items at rock-bottom price points on Throwback Thursdays, presenting potential for other QSR brands to use app-based promotions to attract customers.
2. Nostalgic Menu Offerings - McDonald's Throwback Thursday promotion relies on nostalgic menu items, providing opportunities for QSR brands to use throwback menu items as a disruptive innovation to attract customers.
3. Limited-time Deals - McDonald's Throwback Thursday promotion offers a different deal each week until February 18, 2021, signaling opportunities for QSR brands to create limited-time offers to keep promotions fresh and encourage repeat customers.
Industry Implications
1. Fast Food - The limited-time, nostalgia-based promotions at McDonald's could inspire other fast-food chains, with potential disruptive innovation in the industry through creative limited-time menus.
2. Mobile Apps - McDonald's uses their mobile app to exclusively offer the Throwback Thursday promotion, indicating opportunities for other industries to use app-based promotions to engage with customers.
3. Technology - QSR chains can adopt disruptive innovation by incorporating new technologies that enable app-based promotions. Throwback Thursday shows McDonald's innovative use of technology to attract and retain customers.