In July, McDonald’s Germany is going to offer a new snack called ‘Nuernburger’ as a tribute to Germany’s famous soccer manager Uli Hoeness. He used three of the delicious local sausages called ‘Nurnberger Rostbratwurste,’ a bap and some mustard for his creation.
The brandname Nuernburger is a really smart idea because it is a combination of the words ‘hamburger’ and ‘Nuernberg’ (the city which is origin of the sausages).
To promote his product, Hoeness’ company established a new website with many funny videos. Check it out by clicking the links provided.
Sausage Burgers
Uli Hoeness Launches the Nuernburger for McDonald's
Trend Themes
1. Regional Fusion Food - The trend of combining traditional regional flavors with global fast food favorites presents an opportunity for innovative culinary creations.
2. Brand Collaborations - Collaborations between well-known brands can generate buzz and attract new customers, as seen with the partnership between Uli Hoeness and McDonald's Germany.
3. Interactive Marketing - Using engaging and humorous online content, such as funny videos, is an effective strategy for promoting new products and connecting with consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of regional fusion food by creating unique and tasty combinations that appeal to a wide range of consumers.
2. Fast Food - Fast food chains like McDonald's can explore brand collaborations to offer limited-time specialty items, attracting customers and boosting sales.
3. Digital Marketing - Companies can leverage interactive marketing techniques, such as creating engaging online content, to build brand awareness and engage with target audiences.