Freevertising is the new guerrilla publicity stunt, and we've fallen for McDonald's McCafé 'Mocha Mondays' hook, line and sinker. From now until August 3, anyone can walk into a participating McDonald's between 7 AM and 7 PM and receive a complimentary 7 oz iced McCafé mocha or 8 oz hot McCafé mocha.
Check out some other free promotional giveaways below.
Implications - Budget-conscious consumers always love a good bargain, and there is no better bargain than "au gratis." Brands that can offer free goods stand to solidify consumer loyalty and ensure top-of-mind awareness as consumers, hoping to tighten their purse-strings, flock to the cheapest options available. If a brand can offer a free good that is also a functional good, they are well on their way to capturing a sizable market.
Caffeinated Freevertising
McDonald's McCafe 'Mocha Mondays' Lets You Get Your Java Kick, Gratis
Trend Themes
1. Freevertising - Brands that offer free goods can solidify consumer loyalty and capture a sizable market.
2. Guerrilla Publicity - Using unconventional tactics like free giveaways can generate buzz and attract attention to a brand.
3. Budget-conscious Consumption - Consumers seeking bargains will flock to brands that offer free goods as a way to save money.
Industry Implications
1. Fast Food - Fast food chains can use free giveaways to attract customers and strengthen their brand presence.
2. Beverage - Beverage companies can offer complimentary samples to increase brand awareness and drive product sales.
3. Marketing and Advertising - Marketing agencies can create guerilla publicity campaigns centered around free giveaways to generate attention for their clients.