The McDonald's Cat Boxes are gaining popularity among Chinese consumers. The fast-food giant launched a limited number of simple foldable structures that come with purchasing a new combo meal. Chinese consumers made the meal tag-along item a quick sensation throughout the country.
Customers who bought one spicy chicken filet burger, chicken nuggets, fries, and a Coke were eligible for the prize. All 100,000 Cat Boxes rapidly sold out. The boxes come with delivery orders and minor construction instructions to serve as a quaint home for the customers' feline friends. Moreover, the cardboard cat boxes are shaped like giant burger containers, inspired by McDonald's iconic big mac, cheeseburger, and fish burger packaging. Each package is complete with a hole on the top to allow cats to enter easily.
Burger-Themed DIY Cat Houses
The McDonald's Cat Boxes are Available in China for a Limited Time
Trend Themes
1. Branded DIY Pet Accessories - Opportunities for fast-food and similar companies to offer branded DIY pet accessories as promotional items.
2. Sustainable and Affordable Pet Housing - Potential for the pet industry to create more sustainable and affordable options for pet housing using biodegradable materials similar to these cat boxes.
3. Innovative Fast Food Promotions - Fast-food and related industries can develop innovative promotions like exclusive giveaways of branded limited edition items to increase customer engagement and loyalty.
Industry Implications
1. Fast Food Industry - Fast food companies can consider incorporating branded pet accessories in their marketing campaigns to appeal to pet lovers and increase sales.
2. Pet Industry - Pet industry players can leverage the success of the McDonald's Cat Boxes by creating sustainable and affordable pet housing using similar biodegradable materials.
3. Sustainable Packaging Industry - Companies that specialize in sustainable packaging could capitalize on the popularity of the McDonald's Cat Boxes to develop more eco-friendly innovative packaging solutions.