Starting on December 5, fans may enter to win a mystery McGold Card at McDonald’s locations. Customers must place orders daily through the McDonald's app throughout the promotional time in December as part of the company's "SZN of Sharing" campaign. Daily promotions on menu items, merchandise, and the chance to win the McGold Card for a lifetime supply of free McDonald's will be offered by the firm from December 5 through December 25.
"Our fans have been fascinated by the lore of the McDonald’s Card and if it really exists. And now, we’ll make this McDonald’s legend a reality for our fans by giving them the ultimate holiday gift – a chance to win a card and then share access to it with three of their family or friends," Tariq Hassan, McDonald’s USA chief marketing and customer experience officer, said in a statement.
QSR Gold Card Campaigns
McDonald's Gives Customers the Chance to Win its VIP McGold Card
Trend Themes
1. Digital Loyalty Programs - McDonald's gold card campaign shows that digital loyalty programs are effective in increasing customer engagement and loyalty.
2. Promotional Marketing Campaigns - The SZN of Sharing campaign showcases how promotional marketing campaigns can create buzz and get customers excited about a brand or product.
3. Gamified Customer Experiences - By offering a chance to win the mystery McGold Card for a lifetime supply of free McDonald's, the campaign highlights the power of gamification to attract and retain customers.
Industry Implications
1. Fast Food Chains - Fast Food chains such as McDonald's can leverage digital loyalty programs and gamified customer experiences to increase customer engagement and loyalty.
2. Restaurant Chains - Restaurant chains can launch promotional marketing campaigns to create buzz and drive sales during the holiday season.
3. Mobile App Development - Mobile app development companies can partner with fast food chains to develop digital loyalty programs and gamified customer experiences that drive customer engagement and loyalty.