Maybelline Lifter Plump is a plumping lip gloss that delivers an intense heated sensation with chili pepper and 5% Maxi-Lip. This plumping and lasting gloss is smoothing and plumping, and it's paired with an extra-large wand applicator to transform lips with a swipe. At launch, Maybelline is introducing eight heated shades, including Blush Blaze, Pink Sting, Red Flag, Peach Fever, Hot Chili and Cocoa Zing.
Today's beauty consumers are seeking sensorial beauty products that not only engage their senses but also offer tangible proof of their effectiveness. This intensely heated plumping lip gloss causes a tingling sensation that lasts without causing discomfort.
Maybelline Lifter Plump follows the release of the brand's Lifter Gloss and offers more for those who can handle the heat.
Fiery Plumping Glosses
Maybelline Lifter Plump with Chili Pepper Delivers a Heated Sensation
Trend Themes
1. Sensorial Beauty Products - Today's beauty consumers are seeking sensorial beauty products that engage their senses and offer tangible proof of effectiveness.
2. Intense Heated Sensation - This intensely heated plumping lip gloss causes a lasting tingling sensation without discomfort.
3. Expanded Lip Gloss Line - Maybelline Lifter Plump follows the release of the brand's Lifter Gloss and offers more options for consumers.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry is seeing a rise in demand for sensorial beauty products that provide proof of effectiveness.
2. Lip Care and Cosmetics - The lip care and cosmetics industry has an opportunity to tap into the trend of intense heating sensations with plumping lip glosses.
3. Personal Care Products - The personal care products industry can cater to consumers seeking expanded options in lip glosses by offering new and innovative products.