Babybel is renowned for its miniature, wax-covered cheeses that are individually packaged and now, the convenience and delicious taste of the brand's cheeses are ready to be savored in a larger Maxi Babybel format.
Maxi Babybel is 10 times the size of the original cheeses that fans of the brand know and love, and it features the same four ingredients and 100% real cheese. Free from added colors, flavors and preservatives, this supersized version of a favorite cheese snack is packed with protein and calcium.
"We always listen to what our brand fans have to say and they have been crying out for Maxi Babybel," says Oliver Richmond, Senior Brand Manager at Babybel. This scaled-up version of the cheese will only be available for a short time.
Supersized Snack Cheeses
Maxi Babybel is 10 Times Bigger Than the Original Babybel
Trend Themes
1. Supersized Snack Cheeses - A trend of creating larger versions of popular snack foods is emerging, as seen in the introduction of Maxi Babybel.
2. Convenience and Taste - Consumers are looking for convenience and delicious taste in their food choices, reflected in the larger Maxi Babybel format of the renowned Babybel cheese.
3. Protein and Calcium Packed Snacks - Consumers are increasingly seeking snacks that are high in protein and calcium, making the Maxi Babybel an attractive choice.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to meet consumer demand for larger versions of popular snack foods, offering convenience and taste.
2. Dairy - The dairy industry can capitalize on the trend of protein and calcium-packed snacks by developing supersized versions of beloved cheese products.
3. Snack Foods - The snack foods industry can embrace the trend of supersized snack cheeses like Maxi Babybel, catering to consumers who want larger and more filling snack options.