The Max Mara Spring/Summer '16 collection takes fashion fans on a seaside exploration. The Italian fashion house went full naval for the Spring season, giving the Max Mara woman a line of 42 yacht-friendly looks.
The nautical style is a timeless aesthetic that dates back further than the reign of Coco Chanel. However, among the Breton stripe t-shirts, jerseys, outerwear and dresses, this collection offers a few exciting and modern pieces. Star-patterned knitwear is the perfect accomplice for Breton stripe garments, giving this collection a patriotic edge. Silk pieces are decorated with a contemporary rope print, reminiscent of one of Diane Von Furstenberg's elegant designs, while metallic fringed garbs are a definite highlight.
With a line of marine-inspired looks, the Max Mara Spring/Summer '16 collection serves resort season style well before the resort season.
Sleek Nautical Fashion
The Max Mara Spring/Summer Line Displays Stylish Seaside Influences
Trend Themes
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Nautical Fashion — Opportunity to incorporate modern and patriotic elements into traditional nautical style.
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Seaside Influences — Chance to explore and integrate new design elements inspired by the seaside.
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Yacht Fashion — Innovative possibilities in creating fashionable pieces suitable for yacht wear.
Industry Implications
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Fashion — Fashion industry can leverage nautical themes and seaside influences to create trendy and sought-after designs.
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Textile — Textile industry has an opportunity to develop fabrics and prints that reflect the nautical and seaside themes.
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Resort — Resort industry can benefit from incorporating the early resort season style inspired by the Max Mara collection.