Maury’s Hive Tea combines the full flavor of whole-leaf tea with sweet granulated honey in a tea bag for convenient tea-drinking experiences that need no sweetening. Available in traditional and decaf varieties, the tea bags make it easy to enjoy the natural taste of green or black tea.
Fitness and wellness professional Maury Pittman found the taste of green tea on its own unpleasant and set out to come up with a way to make it more palatable. The all-natural combination of ingredients offers just the right balance of smoothness and sweetness, and it speaks to others who have been put off by the taste of tea for its grassiness, bitterness or other overpowering tasting notes.
Honey-Infused Tea Bags
Maury’s Hive Tea Combines Whole-Leaf Tea & Granulated Honey in a Bag
Trend Themes
1. Honey-infused Tea - Opportunity for tea companies to incorporate natural sweeteners and offer convenient, flavorful and healthy tea-drinking experiences
2. Whole-leaf Tea - Opportunity for tea companies to emphasize the benefits of whole-leaf tea for its natural flavor and health benefits
3. Natural Sweetening - Opportunity for natural sweetener companies to partner with tea companies and offer alternatives to refined sugar
Industry Implications
1. Tea Industry - Incorporate honey and other natural sweeteners in tea products, promote the benefits of whole-leaf tea, and offer convenient tea-drinking experiences
2. Health and Wellness Industry - Promote the benefits of natural sweeteners such as honey as a better alternative to refined sugar and highlight the health benefits of whole-leaf tea
3. Natural Sweetener Industry - Partner with tea companies to offer natural sweeteners as a healthy alternative to refined sugar and capitalize on consumers seeking natural and healthier alternatives