Mauro Perucchetti has created 'Widely Abused,' a luxury $100,000 hourglass made out of pigmented urethane resin, glass, Swarovski crystals, 24-carat gold leaf, sand and black granite.
Mauro Perucchetti wanted to create something that represented how people in today's society take time for granted and often abuse it. The hourglass design depicts life and death, as Mauro explained that "the diamonds and the black sand represent the preciousness of life turning into dust."
Implications - Despite the recent downturn in the economy, there is still a viable market for ultra luxury products. A company can appeal to this upscale market by investing in products that explicitly trumpet the opulence of the product. By adding a strong element of exclusivity and elegance to the product, the company will attract interest from upper-class consumers with an eye towards extravagance.
Luxury Hourglasses
Mauro Perucchetti Creates Time-Inspired Art
Trend Themes
1. Ultra Luxury Products - An opportunity for companies to cater to the upscale market by creating products that explicitly highlight opulence and exclusivity.
2. Time-inspired Art - A growing demand for art that explores the concept of time and its preciousness, appealing to consumers seeking meaningful and thought-provoking pieces.
3. Reimagining Traditional Objects - An emerging trend of transforming everyday objects, like hourglasses, into luxurious and visually stunning creations, offering unique and unexpected experiences.
Industry Implications
1. Luxury Goods - The luxury goods industry can capitalize on the demand for ultra-luxury products that emphasize opulence and exclusivity, attracting affluent consumers.
2. Art and Sculpture - Artists and sculptors can explore the concept of time and create visually captivating pieces that resonate with consumers seeking thought-provoking and meaningful art.
3. Home Decor - The home decor industry can tap into the trend of reimagining traditional objects, like hourglasses, by offering unique and visually stunning pieces that add a touch of luxury to interior design.