maurices, a women's fashion retailer, has recently introduced its new Smooth Bliss Wireless Bra for maximum comfort and coverage. This everyday bra is designed to provide a secure and relaxed fit with its wider bottom band and adjustable straps. Made of ultra-smooth micro fabric, the bra is almost undetectable under clothing. The Smooth Bliss Bra comes in two styles, Full Coverage and T-Shirt Bra, with three color options and sizes from 32B to 42DD.
In addition, maurices has partnered with I Support the Girls, an organization that collects and distributes bras to women in need. Starting January 5th and ending January 31st, customers can donate new or gently used bras in any of the almost 900 maurices locations in the US and receive a $5 coupon for the purchase of a new bra from the brand. This effort is aimed to raise awareness about the need for bras for women in situations such as domestic violence, human trafficking, homelessness, or distress and help them stand tall with dignity.
Ultra-Smooth Comfortable Bras
maurices Launches New Smooth Bliss Wireless Bra
Trend Themes
1. Wireless Bras - Opportunity to innovate wireless bra design and fabric for maximum comfort and support.
2. Size Inclusivity - Opportunity to offer a wide range of sizes in bras for all body types and shapes.
3. Social Responsibility - Opportunity to partner with socially responsible organizations and initiatives, giving back to communities.
Industry Implications
1. Lingerie - Lingerie companies can focus on creating wireless and comfortable bras in different styles and sizes for all consumers.
2. Fashion Retail - Fashion retailers can partner with socially responsible organizations and initiatives to make a positive impact and raise awareness.
3. Non-profit - Non-profit organizations like I Support the Girls can collaborate with retail brands to help those in need and increase their outreach.