Forget about the glitz and glamor! This season, nail polishes are all about the undertones with OPI’s matte line.
The line features colors such as "You Don’t know Jacques!" and "Lincoln Park After Dark" with navy blues, dark browns and eggplant purples.
OPI’s matte line will feature a total of six colors and will be released in July.
Implications - A minimalistic tendency in the fashion and beauty industries has caused consumers to choose simple, muted designs and makeup looks, which has translated to nail color as well. Matte nail polish is only one way to emphasize today's more subdued aesthetic direction, however. If matte is the new shiny, then many products, from cars to kitchen appliances, can receive a brand new, toned down coloring.
Matte Nail Polish
O.P.I Releases Subtly Cool, Non-Shiny Colors For Fingernail Tips
Trend Themes
1. Minimalistic Fashion - The growing trend of minimalistic fashion has opened up opportunities for toned down coloring in various products like cars and kitchen appliances.
2. Muted Makeup Looks - The preference for simple, muted makeup looks has translated into the popularity of matte nail polish and can create opportunities for similar matte finishes in other beauty products.
3. Subdued Aesthetic - The shift towards a more subdued aesthetic direction in the fashion and beauty industries can lead to innovative uses of matte finishes in different product categories.
Industry Implications
1. Fashion - The trend of minimalistic fashion opens up opportunities for brands to incorporate toned down coloring in their clothing and accessory designs.
2. Beauty - The popularity of muted makeup looks and matte nail polish presents opportunities for beauty brands to develop new matte finishes in other beauty products like lipsticks and eyeshadows.
3. Home Appliances - The growing preference for subdued aesthetics creates opportunities for home appliance brands to introduce new matte color options in their product lines.