Matte automotive finishes are on the cutting edge, as seen this year in the Lamborghini booth at the National American International Auto Show in Detroit. The luxury Italian sports car manufacturer showed three uber-cool models with the flat paint jobs.
The matte blue Lamborghini almost looks like an artist’s rendition with the aggressively surreal paint finish. This trend to the un-shiny look heightens the current drift away from shiny chrome wheels to a tougher black rim.
Matte Automotive Finishes
Lambourghini Showcases Flat Paint Jobs at NAIAS 2009
Trend Themes
1. Matte Automotive Finishes - The trend towards matte automotive finishes presents opportunities for companies to develop innovative paint technology that offers a unique and sophisticated look.
2. Un-shiny Look - The shift towards un-shiny automotive finishes creates opportunities for manufacturers to explore alternative materials and finishes that appeal to consumers seeking a more rugged and distinctive aesthetic.
3. Drift Away From Chrome - The move away from shiny chrome wheels opens up opportunities for companies to create and market black rims as a fashionable and edgy alternative.
Industry Implications
1. Automotive Paint Technology - The trend of matte automotive finishes creates an opportunity for the automotive paint technology industry to develop new formulas and techniques that provide a flat, yet durable, finish.
2. Automotive Materials - The demand for un-shiny automotive finishes opens up possibilities for the automotive materials industry to create and supply new materials that achieve the desired matte aesthetic while meeting safety and durability standards.
3. Wheel Manufacturing - The shift away from chrome wheels creates a disruption opportunity for the wheel manufacturing industry to focus on producing black rims with innovative designs and materials, catering to the growing consumer preference for a tougher and more stylish look.